Developer supported designation of one building but opposed designation of related structure. On November 10, 2009, Landmarks voted to designate the B.F. Goodrich Company Building at 1780 Broadway as an individual City landmark, but not its sister building at 225 West 57th Street. Howard Van Doren Shaw designed and built both structures in 1909, using elements from the Chicago School and Vienna Secession movement. The area of Midtown was then known as “Automobile Row,” housing the offices and showrooms of several car-related companies.

At an August 11 hearing, representatives of the buildings’ owner, Extell Development, testified that Extell supported designating 1780 Broadway but opposed protecting 225 West 57th Street. Attorney Paul Selver stated that Extell was not aware either B.F. Goodrich Company Building was under landmark consideration when it acquired the properties in order to redevelop the site. William Higgins, also representing Extell, argued that all the architectural significance resided in 1780 Broadway and that it was appropriate for Landmarks to make separate designation decisions when considering the two buildings. 6 CityLand 124 (Sept. 15, 2009). (read more…)

Owner of B.F. Goodrich Company buildings argued that only one building deserved designation. On August 11, 2009, Landmarks held a public hearing on the potential designation of the B.F. Goodrich Company buildings as an individual landmark at 1780 Broadway and 225 West 57th Street in Manhattan. Conceived as a single project and built in 1909, the two structures are located on the same tax lot and once shared an automotive freight elevator and steam heating plant. Howard Van Doren Shaw designed the buildings, borrowing elements from the Chicago School and the Vienna Secession movement. The 12-story Broadway building served as headquarters for the B.F. Goodrich tire company, and the eight-story West 57th Street building was built for speculative office space. At the time of the two buildings’ construction, the area was known as “Automobile Row,” and housed the offices and showrooms of several car-related companies.

Kramer Levin attorney Paul Selver spoke on behalf of the buildings’ owner, Extell Development. Selver said that based on the merits of the individual buildings, Extell supported designating the Broadway building but opposed designating the West 57th building. He claimed the buildings were built under different permits, on different tax lots, and that they were not visually connected. Noting that Landmarks did not mention either building in its 1979 survey of the area, Selver also pointed out that Landmarks declined to calendar the buildings for a designation hearing after a 1994 assessment. (read more…)