Major Deegan Expressway. Image credit: Crispy1995.

Clear Channel Outdoor installed a monopole on a vacant lot to support two large billboards near the Major Deegan Expressway. In 2009, Clear Channel Outdoor, Inc. installed a double-sided sign structure within view of the Major Deegan Expressway in the Bronx. The monopole structure supported a sign for Clear Channel on one side and a sign for Beringer wines on the other. The premises was vacant other than the monopole sign structure. A building with a roof sign had existed for many years on the premises prior to the erection of the mono pole. (read more…)

New City regulations would substantially limit billboards near highways. Clear Channel, the owner of large billboards located near arterial highways, and Metro Fuel LLC, the owner of smaller illuminated advertising signs on building fronts and poles close to the street, sued the City, challenging its outdoor advertising restrictions. The companies claimed that the restrictions limiting the location and illumination of commercial billboards and smaller signs, as well as the strict permitting and registration procedures for existing outdoor signs, were unconstitutional and infringed on their commercial speech. They further claimed that the City enforced its regulations unevenly and that the regulatory scheme was full of exceptions. Metro Fuel specifically claimed that the City allowed panel advertising on street furniture, kiosks, and lampposts, while forbidding similar Metro Fuel panels attached to buildings and poles.

District Court Judge Paul Crotty detailed the history of outdoor advertising, concluding that companies had long ignored or failed to comply with City regulations. The companies had challenged enforcement efforts in court, waited until the City’s efforts at enforcement subsided, or waited for a new, less vigilant administration. Judge Crotty found that the companies’ efforts had paid off because of the sporadic enforcement and the City’s grandfathering of non-compliant signs. (read more…)

Losing bidders challenged DOT’s selection of Spanish-based outdoor advertising franchisee. In May 2006, the City approved a 20-year franchise to Cemusa, Inc. to construct and maintain citywide street furniture, including bus shelters, news racks and pay toilets, on which Cemusa would be permitted to sell advertising space. Approval by the City’s Franchise and Concession Review Committee came after a DOT-initiated request for proposals, a DOT-review and award process, and a public hearing. 3 CityLand 129 (Sept. 15, 2006).

Losing bidders NBC Decaux and Clear Channel challenged the City’s approval, claiming that DOT improperly communicated with Cemusa two months before its decision, leading to Cemusa’s bid edging out the competition, and Deputy Mayor Daniel Doctoroff colluded with City officials to offer franchise criteria that favored Cemusa due to its ability to provide worldwide ad space for the 2012 Olympic bid. The parties also alleged that DOT improperly computed Cemusa’s plan for scrolling ad space by counting it as guaranteed revenue even though it was unclear whether the City would allow scrolling ads. Finally, NBC and Clear Channel argued that Cemusa was not the most experienced bidder and that Cemusa’s bid did not represent measurable cash values required by the RFP, since it offered worldwide ad space in lieu of cash. (read more…)