Exhibit from lawsuit against Ballyhoo Media showing the company’s advertising for floating billboards across City waterways. Image Credit: Mayor’s Office/ NYC Law Department Affirmative Litigation Division

Mayor de Blasio previously called the billboards “floating eyesores.” On October 8, 2019, the New York City Law Department announced the settlement of the City’s lawsuit against Ballyhoo Media over the company’s use of floating LED billboards in City waterways. (read more…)

Exhibit from lawsuit against Ballyhoo Media showing the company’s advertising for floating billboards across City waterways. Image Credit: Mayor’s Office/ NYC Law Department Affirmative Litigation Division

The City is seeking thousands of dollars per day in fines for the ongoing and repeated violations. On March 27, 2019, the Mayor’s Office announced a lawsuit against Ballyhoo Media, Inc., a water-based billboard company, for repeatedly violating local laws by displaying “Times Square-style” billboards on Manhattan and Brooklyn waterways. The billboards began popping up last Fall and are LED signs on barges, and the City alleges in the suit that the signs create a “public nuisance,” and violate the New York City Zoning Resolution. The City seeks an injunction to prohibit Ballyhoo from operating the billboards and fines of up to $25,000 per violation, per day for Ballyhoo Media’s ongoing and repeated violations. (read more…)