IDA approved $81 million in incentives to assist Fresh Direct relocation to the Bronx. On February 14, 2012, the City’s Industrial Development Agency approved financial incentives of approximately $81 million to assist Fresh Direct in relocating its headquarters and operations center from Long Island City to the Mott Haven section of the Bronx. Fresh Direct, an Internet grocery delivery service, sought assistance to build a 500,000 sq.ft. distribution facility and separate parking and maintenance facilities. The sixteen-acre project site is located between East 132nd Street and the Harlem River beneath the Willis Avenue Bridge approach. Fresh Direct will receive nearly $128 million from the City, the State, the Bronx Borough President’s Office, and the Bronx Overall Economic Development Corporation. Fresh Direct will invest $112.6 million in theproject.
