Watchtower reduced height to gain approval of complex. On December 2, 2004, following extensive negotiations between the developer and Council Members Leticia James and David Yassky, the City Council approved the 736,400 sq.ft. development proposed by the Watchtower Bible and Tract Society of New York, Inc., subject to a height reduction. The modification, which reduced the street-wall heights of the Front Street buildings to 82 ft. and a maximum height of 110 ft. away from the street, was the second modification agreed to by Watchtower to obtain City approval.
Watchtower assembled the 135,000 sq.ft. site, encompassing the entire 3-acre city block bounded by Front, Bridge, York and Jay Streets, during the 1980s and the 1990s, but left it vacant. It remains one of the only large, undeveloped parcels in the area, and its location, immediately adjacent to an “F” subway line entrance, makes it a vital entry point for DUMBO.